They started off as a small, family owned retailer and gradually started to spread beyond its small town roots to towns across The united states. Along the way they changed the business’s name and quickly became noted for offering discount prices on numerous items. Consumers flock to them plus they are opening more stores annually in the US than any other retailer. I’m referring to Wal-Mart, right? No, Dollar General! Let us take a close look at another one of America’s retail success stories, the Dollar General Corporation.
J.L. Turner had been a man toughened by life’s difficulties who founded what was later to become Dollar General business hours with his son, Cal. At the age of 11, his father died and young J.L. soon found himself from school and trying to support his family. By age of 17 he was married and operating a bridle shop with his wife. Later, he opened a country store but needed to give that business up when prices dropped in addition to his profits. Soon thereafter he began to get results for a dry goods wholesaler and, later, he bought and liquated bankrupt general stores throughout the Great Depression.
By 1939, J.L. and Cal chose to plunk down $5,000 each to begin J.L Turner and Sons Wholesale store in Kentucky. In 1955 a whole new idea came to be – the dollar store – and all sorts of the shops within their growing fold soon were converted and also the Dollar General name was created. The company went public in 1968 now it operates over 7550 stores in 30 states with over 700 added in 2004 alone.
So, what type of items can you find at Dollar General? A good variety! The store reminds me of some other retailer, now defunct — Woolworth’s — in that they carry a small amount of everything. Do you need greeting cards? Excellent quality cards are offered for the unusual low cost of 2 for $1. Seasonal items including coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and a lot more are on prominent display. Food items along with personal maintenance systems are carried, a few of which hold the Dollar General name and have a pre-stamped price right on the product. No, they do not possess an entire line of any product, only the bestsellers. Still, the variety is nice.
Because Dollar General was founded exclusively as being a dollar store, most of their items continue to be priced in a dollar or less. Fortunately, for consumers, they are certainly not restricted from the ‘one dollar’ limit along with other items of greater value are sold too. Do you require sunflower bird seed? $2 per bag. Do you need DG candy? 4 for $1. On a recent visit I made to my nearby Dollar General I noticed many summer items displayed outside of the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – offered in white or hunter green – was now reduced to $14. Although the chain prices their items competitively, marked down merchandise is easily found and quickly snapped up. So, if you notice an item reduced and you also want it, you best snag it straight away!
Dollar General clearly states on their site they serve lower and reduce-middle income customers. Thus, among their strong sellers is definitely the Dollar General private label available on many products through the entire store. The caliber of these items can differ, however. For instance, I purchased the DG version of any York Peppermint Patty and will emphatically let you know atlaxb York has no fear of DG overtaking them in this particular category! If it is price you want, then have the DG patty. When it is taste, consistency, and quality you want, then obtain the York Peppermint Patty. A store sells both items.
As widespread since the company stores are, you are unable to find them in twenty states — yet. All states on the east coast are served except for individuals in New England. Stores are available in top of the Midwest so that as far west as Wisconsin then right down to Texas as well as over to Arizona. All the northwest and California, Utah, and Wyoming fall outside of their current service area. Still, the organization is able to saturate the marketplace with more than 900 stores in Texas alone.
Many small towns that will perhaps not be served by way of a larger retailer normally have a Dollar General store present. Thus, the corporation’s persistence for small towns remains essential to them, something most of the larger retailers have overlooked with time.